Advertisements in Uzbek Language

Abstract

Advertising is not just an object of science, it has been studied and given various definitions by the scholars of several fields, such as economics, linguistics, psychology, sociology. The article examines these definitions and recommends the authors about definitions. Opinions were also expressed on the origin, evolution and role of advertising in the modern communication process. Advertising is an almost new phenomenon in the Uzbek speech discourse. Works on this field are just underway to create advertisements that are in line with Uzbek traditions and communication traditions. In determining the position of the promotional product in the market economy and, accordingly, in choosing the type of presentation, the information is required to provide for the customers about each aspect of the finished product and determine the consumer layer. With the adoption of any proposals in the development of such and similar rules, the change in society's outlook as a result of social diachronic and synchronous situations, there is a lot of debate on the problem of classifying the advertising industry among global advertisers. Popular culture manipulates the human mind. The article analyzes the process of penetration of popular culture through advertising.